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Though it is very demanding and frequently clashes
with my day job as a producer of feature films, I see my responsibility
as FIAPF Chairman as my most important commitment. Film and TV production,
as many of you will know, is both perilous and exhilarating. It also
requires us to focus obsessively on the minutiae, because production,
from development to delivery, is all about present detail.
By contrast, the work we do through FIAPF is all about laying the foundations
of a healthy future for our industry. It is about addressing the global
challenges in international law, technology and financing, to ensure
that the interests of content producers remain a high priority on the
institutional agenda everywhere.
I run an integrated production/sales/distribution
company making films for the Spanish and international markets. In
that position, I am witnessing
the assumptions our business has been based on for over fifty years
being turned on their heads: profound changes are re-designing our
market; they are brought on by digital technology and the increasingly
global nature of our industry in the areas of financing, production
and distribution. In this new world, opportunities for reaching global
audiences or significant communities of taste and interest will be
multiplied. So too, regrettably, will piracy. It is already widespread
in video and DVD. Tomorrow, the unchecked roll-out of broadband digital
may undermine the entire economic fabric of content distribution and,
by extension, make film and TV production an impossible challenge for
all, from large conglomerates to small scale production companies.
This threat is without precedent and requires a unity of vision and
coordinated action between us all as producers of content, no matter
how different our priorities may be in our national agendas.
To keep watch and respond effectively to this global challenge, producers
need a global federation. FIAPF is the only producers’ organisation
with a truly global reach.
More than ever before, national producers’ organisations must
work together to ensure that FIAPF remains a powerful voice for all
of us on all the issues affecting the performance and perspectives
of the audiovisual industry.
Andrés Vicente Gomez
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